Here’s what CEO and Lead Designer Cameron Fry had to say…
1) Research is key.
Try to understand the area your coﬀee shop inhabits and the clientele you’re after. For example a Shoreditch look in rural Yorkshire may not be the right ﬁt.
2) Think about your coﬀee shop layout.
How many covers verses how many take out sales do you want to make? With a small space a ﬂoor plan that caters for the take out market could maximise your turnover, but remember to keep it ﬂexible.
3) Remember to be brave with your interior.
It can earn you free press and help build a reputation.
4) Try not to look at large chains for your inspiration as they tend to look at small independents for theirs.
As a result they can often be ﬁve years behind current trends.
5) Lighting can make or break a coﬀee shop interior.
Try to pay special attention to this. You don’t want your coﬀee shop to be too dark or bathed in stark light.
6) Think about the position of the coﬀee machine.
Do you want the theatre of coﬀee making to take centre stage?
7) Is there something else you could oﬀer that your competition isn’t?
We’re seeing a move towards hybrid coﬀee shops where the coﬀee acts as a focal point for other activities such as work spaces, prototyping studios and brewing schools.
8) Remember that your brand is critical.
There is no point in spending all your time on your coﬀee shop interior if your brand sucks.
...But above all make sure you serve awesome coﬀee.
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