23 - 26 September 2021 |The Truman Brewery
  • Coffee Master Rob Clarijs

Rob Clarijs On Creating a Winning Coffee Masters™ Application

15 January 2020

With applications for Coffee Masters™ at The London Coffee Festival well underway, 2019 winner Rob Clarijs shares his advice on how to make a standout application.


Returning for its sixth edition at LCF, Coffee Masters is the barista's ultimate test of knowledge, skill, nerve and showmanship, with a £5000 prize and an internationally acclaimed title for the taking. This year, the competition is asking applicants to create a Signature Drink based on the theme "Birthday", celebrating the festival's tenth anniversary. 

We encourage baristas and coffee maestros of all backgrounds to apply, so to help make the process easier, here's 2019 Coffee Masters™ London winner Rob Clarijs with his top tips on how to submit the best application possible!


Find Inspiration

I always looked at other application videos from previous years to see what has been done before, so you can make sure you don't accidentally copy someone and also find some inspiration for your signature drink.

Let Others Have A Taste

Let your friends and family have a taste of your Signature Drink; they might be able to give you feedback from a different perspective. They also might be able to give you some extra flavor-notes!

Don't take It Too Seriously

Take Carlos' application as an example, I absolutely loved his video and couldn't wait to taste his drink. You want the judges to think that too when they see your video!


Leave Room For Error

Imagine what could go wrong on stage and try to tackle those possibilities. Bring a spare glass and spare ingredients. For example, I let a few people have a taste of my signature drink backstage last year before knowing I'd make it to finals and I had only just enough left over in the finals to make enough drinks!

Keep It Personal

It's called signature drink for a reason.


Coffee Masters™ takes place across each day of The London Coffee Festival, from 2-5 April 2020. Applications are open until 8 February; click here for all details on how to apply. 

Related Articles
Let's keep in touch!
Are you a member of the Coffee Industry?

Enter security code:
 Security code

Proudly Sponsored By:
Coffee Masters' Sponsors:
Latte Art Live Sponsors:
Media Partners:
The Truman Brewery
Brick Lane
E1 6QR
Terms & Conditions
Privacy Policy
Registered in England
No. 6754003
VAT No. GB303031474 – Group VAT
Email: info@londoncoffeefestival.com
+44 (0)207 691 8800
© 2021 Allegra Events Ltd.
106 Arlington Road, London. NW1 7HP