The branding update includes a new logo and a marble art illustration design on-pack, whilst the range has been upgraded to include a brand new Gluten-Free Oat number – joining Soya, Coconut and Almond to offer a four-strong line-up of drinks developed especially for baristas.
Make a trip to the Alpro stand across the weekend and you’ll be met by barista champion Merijn Gijsbers who is making a return, this year joined by brand new Alpro ambassador Sierra Burgess-Yeo. And let us tell you, no one does plant powered coffee quite like this duo. Alpro newcomer Sierra is not only competing in Coffee Masters™, but she’s joined forces with Girls Who Grind Coffee to develop a bespoke blend for London Coffee Festival which will be served on the Alpro stand, and you won’t wanna miss it.
Alpro are (and have always been) pretty big on sustainability, so find out more about their commitment to sustainable sourcing, packaging improvements and what else they’re doing to look after our planet on the stand.
And on a final note, keep your eyes peeled around the festival for the first-ever plant-based coffee vending machines – brought to you by Alpro… now that’s plant power.