Crucial to Löfbergs’ continued development has been understanding coffee from a circular perspective, ensuring that there is efficiency, responsibility and commitment at all stages of the value chain, from adapting farming methods to compete with tough climate change challenges to cultivating awareness at consumption.
Exclusively for The London Coffee Festival, Löfbergs have created an interactive, multi-sensory experience to bring each stage of the chain to life and give visitors a 360° perspective of their sustainable approach to coffee:
Ever dreamed of a trip to origin to see coffee being grown and meeting the farmers growing it? Step into a VR world to experience one of Löfbergs’ arabica plantations in Antioquia, north west Colombia, where they have invested in the future of next generation coffee farmers through education initiatives and direct trade.
Löfbergs will be giving an insight into their brand new roastery, built with sustainability in mind. There’s also a focus on packaging and the innovative steps Löfbergs are taking to minimise their negative environmental impact.
Bringing an essential slice of Sweden to London, take a moment to sit with one another in the Fika Lounge.
Recognising that the potential for a cup of coffee doesn’t end at the final sip, Löfbergs have created a unique approach to circularity to find new and commercial uses for spent coffee.