2 - 5 April 2020 |Old Truman Brewery,Brick Lane.
  • La Cimbali Sensory Series

Sensory series


Enticing the senses, celebrating innovation, and tasting great coffee: that’s what Cimbali’s Sensory Series is all about. The heritage brand returns with this signature festival feature, made up of three incredible sensory experiences 

Three is the magic number: Cimbali will showcase its coffee know-how and ahead-of-the-curve credentials in a trio of alluring experiences. The Italian legacy brand have long reigned due to their penchant for combining great design with cutting-edge technology. You only need to look at their decorated history for proof: from bursting onto the scene with their first machine, the Rapida, in 1930, to winning the prestigious Compasso d’Oro prize in 1962, Cimbali continues to push the boundaries of coffee today.



The Sensory Bar [industry]

Take a seat at the bar and get ready to be guided through a dynamic sensory experience, where you’ll be exploring the influence of cup design and environment on taste perception. You’ll be taken through three unique cup designs, each one accentuating the different aspect of flavour - aroma, acidity and sweetness. 

Participants will be treated to a 30-minute session, where they’ll get the chance to taste a new espresso created exclusively for the festival: the Barbarella V, a complex and intriguing flavour that builds on a much-loved blend. 

Stay curious, ask questions and enjoy this experiential journey. With a La Cimbali expert at the helm, we couldn’t think of a better foray into the multi-faceted world of coffee. 


The Benchmark Bar [INDUSTRY and consumer] 

If you’re keen to drink some exceptional coffee, then head to The Benchmark Bar. Located just next door to The Sensory Bar, this is the place to sample two of Cimbali’s finest blends, representing the benchmark standard for good quality coffee. 

Alongside the Barbarella V, festival-goers will have the chance to taste another exclusive espresso: the Benchmark II, a best-in-class blend representing the ultimate in good taste. The former is served long, the latter short; you choose whether you’d like your premium espresso with or without milk. 

This year the classic M26 espresso machine will sit side-by-side with the Elective Auto Tamp Grinder - a new innovation in grind which will be unveiled to the UK market for the first time. The Latte Super Automatic challenge - a crowd favourite - will be performed on the sleeker-than-sleek S30 with TurboSteam. 

Coffee Mixologists Sensory Series[CONSUMERS] 

Guest presenting on The Sensory Bar from 4pm on Friday and all weekend-long are Europe’s leaders in the coffee mixology scene, ready to take over this very exciting space. 

For those who want an up-close-and-personal encounter with some of mixology’s brightest stars, consider booking into one of these playful workshops to learn how to fuse coffee and cocktails.  

Expect a memorable flavour experience and hands-on workshop – culminating in a landmark cocktail for you to enjoy. 

To book into one of the Cimbali bookable experiences, go to ‘manage your booking’ at londoncoffeefestival.com/login after booking your ticket. Limited spaces available. 

From the journal


Having sponsored The London Coffee Festival since its inception in 2011, Cimbali UK have been dedicated to the burgeoning specialty coffee industry since the beginning, championing the sharing of key coffee knowledge and expertise. MUMAC, the Cimbali coffee machine museum, opened its doors to the public in Italy, 2012. With almost 25,000 visitors having crossed its threshold since, it’s the beating heart of this Cimbali spirit. Click here for more on MUMAC

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