15 - 18 April 2021 |The Truman Brewery
  • The White Label Kitchen

  • The Lab

  • The Shop

  • Coffee Art Project

  • Latte Art Live

  • Home Barista Workshops

  • The Tasting Room

  • The Danish Bakery

  • The Flavour Discovery

  • Coffee Masters

  • True Artisan Café

  • Alpro For Professionals

  • Ukbc & Brewers Cup

  • Espresso Martini Party

  • The Factory

  • La Cimbali Sensory Series

  • School of Chocolate

  • La Cimbali Auction

  • Music

  • Title Text Here

  • The Niners Bar

  • House of Coffee

  • The Genius Pods

  • Industry Day Lab

  • COFE App

  • The Mindful Coffee Tasting Experience

  • Faema Brew Bar

  • KeepCup

  • decent packaging

  • Löfbergs

Genius pods

Brita's bringing genius pods to help you discover the truth about quality water

Water quality is a hot topic; it’s always been vital, but there’s never been a better time to educate ourselves. Luckily the experts from BRITA will be on hand at this year’s festival to boost your knowledge and answer all your questions.
The team, complete with a trained Water Sommelier from the Global Headquarters’ laboratories, will be showcasing their four ‘genius pods’ -  taste, technology, protection and sustainability - which will guide you through the essentials of water. Challenge your taste buds and test out filtered versus unfiltered water in tea; learn what goes into filter technology and why it’s a game-changer; see the damage caused by unfiltered water; and get savvy with sustainability. 


As part of their fight against single-use plastic, BRITA are hosting a bottle amnesty throughout the festival with a Green Team, equipped with wheelbarrows to collect plastic and promote the benefits of reusable, sustainable alternatives. Keep your eye’s peeled for one of the Green Team members who will be handing out vouchers throughout the show for a discounted filter water bottle bundle!

BRITA also sponsors Coffee Masters.

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