A slice of hygge
Hygge ['hoo-ga']: "A deep sense of place and well-being; a feeling of friendship, warmth, contentment, and peace with your immediate settings."
Though it wouldn't be The London Coffee Festival without its hyper-caffeinated hustle and bustle, we don't need telling twice about the importance of taking a moment to enjoy, well, the moment.
That's why we're delighted that our friends at Danish Bakery are returning with an even bigger (and cosier!) hygge experience, that will no doubt leave you peaceful, mindful, and... full.
Lead by chef, foodie and so-called "Concept Guy" Andres Brok-Hartvig, get to know your kanelsnegle from your rødgrød med fløde as you take a closer look at a Scandi brunch, sampling sumptous pastries and pairings from the warmth and comfort of true Scandinavian settings.
If you’re coming as a member of trade, you’ll be able to talk to the experts on anything from how to create a genuine hygge experience in your coffee shop, working with cinnamon as a primary ingredient, scrapping single portion plating to understanding the cultural differences between Scandinavian and European coffee drinking, or why you should put thought into your cup design.