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Maja Novak
Specialty Coffee Entrepreneur & Sensory Skills Specialist, Founder, Space Cup (successfully acquired by a hospitality group) | Founder & CEO Vista
Maja Novak is a specialty coffee entrepreneur with over a decade of international experience. She founded Space Cup, a specialty coffee brand recognized globally for its innovative design, sustainability leadership, and pioneering industry education programs. The brand was later successfully acquired by a hospitality group and became a benchmark in specialty coffee retail. Maja is a certified Sensory Skills Specialist, a long-standing member of the Specialty Coffee Association, and a leading voice in advancing coffee quality, innovation, and women’s leadership. She currently serves as Founder & CEO of Vista, a consultancy dedicated to specialty coffee and F&B innovation.
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