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How to boost retail sales this festive season: coffee equipment gift ideas for cafes & roasteries
The festive season is more than just your busiest trading period - it’s also a chance to turn your café into a destination for beautifully made, specialty-driven gifts. From innovative coffee gear to thoughtful accessories, the right mix of products can help increase spend per customer, encourage retail discovery, and strengthen your brand’s connection with its community.
With Black Friday and Cyber Monday fast approaching, Brewed by Hand partner with some of world’s leading coffee and design brands - including Hario, Wilfa, Comandante, Loveramics and xBloom - to bring you the ultimate gift guide! Take a look below on how to use equipment and retail storytelling to make the most of this season.
1. Create an Engaging Retail Story – Not Just a Display
People don’t just buy coffee gear - they buy the idea of brewing better at home. Build your shelves around stories that inspire curiosity, like single-cup innovation or slow, intentional brewing.
Showcase the xBloom Studio Coffee Machine (Midnight Black) to spotlight smart, single-serve brewing - transform your retail coffee range from a shelf of dusty bags into the childish joy of a pick and mix with coffee lovers eagerly trying coffees alongside a technological marvel.
Create a custom colour match to your spaces aesthetic with Hario Switch & Match Collection, a tactile, hands-on way to brew in-store and start conversations.
If space allows, add a demo Sage Barista Touch Impress - seeing espresso made effortlessly is one of the fastest ways to spark premium purchases and place yourself as a knowledgeable authority within your community. Convert aspiring home baristas from lonely tinkerers choosing coffee from social media into engaged members of your coffee community and brand evangelists.
2. Upsell by Brewing What You Sell
Let customers experience the difference - then show them how to recreate it at home.
Use the Wilfa Performance Compact Coffee Maker & Svart Grinder (Silver Bundle) as a seamless way to offer batch brew and promote a retail upsell. Weigh and dial in with the Hario Polaris Coffee Scale (White) explaining how its smart features help home brewers achieve café-quality results. Keep a Wilfa Uniform Evo Grinder behind the bar for guest coffees; its compact design and built-in scale make it ideal to recommend for home setups.
And don’t forget the AeroPress Clear Coffee Maker - it remains a go-to gift for curious beginners and frequent travellers alike.
3. Curate Gifts for Every Type of Customer
Move beyond “under £50” or “premium gifts” - instead, build collections that reflect how people live, brew, and explore.
Think of the Comandante X25 Trailmaster (Forest Green) for the adventurer, the Outin Traveler Nano Portable Espresso Machine Gift Set (Space Grey) for the gadget lover, and the Espro P0 Ultralight Travel Coffee Press (Brushed) for anyone who wants great coffee on the move.
Mix in everyday design pieces like the TOPL Flow360 Reusable Cup (Charcoal, 8oz) or Loveramics Bond Coffee Mug (Handpaint Blue, 300ml) to create approachable gift moments that feel personal, not pushy.
4. Expand Your Menu Beyond Coffee
Diversify your offering to reach new customers - from tea drinkers to matcha lovers - and introduce retail items that complement your core menu. We recommend this following:
- Hario Cold Brew Tea Filter Bottle (Red, 750ml) - Add cold brew tea to your menu and retail shelves for warmer weather or gifting bundles.
- Hario Matcha Collection Tea Set (Pink) - The perfect way to introduce or elevate your café’s matcha ritual, ideal for gifting or pre-orders.
- NEW Hario Filter In Bottle Portable Cold Brew Tea Bottle -Smokey Pink (400ml) – A stylish, portable option for cold brew tea lovers, perfect for on-the-go refreshment or retail upsell.
5. Think Practical, Sell Seasonal
Some of the best retail stories start on the brew bar. Highlight tools your team uses daily and show how they double as thoughtful gifts.
The Double-Walled Thermal Pot with Ceramic Coating (800ml, Black) keeps coffee hot between rushes, while the Hario V60 Barista Server (360ml) brings clean café style home. Offer travel-friendly brewers like the Hario Café All Dripper BATON 01 (Bundle of 6), perfect for rogue travellers and tourists alike, and don’t overlook the Wilfa Zense Coffee Maker (White) - compact, minimalist, and ideal for small-batch retail brewing.
Build Long-Term Retail Value
A strong festive retail setup shouldn’t end in January. The equipment you feature now can help shape your long-term retail identity - one that celebrates design, innovation, and better brewing.
Brewed by Hand help cafés and retailers curate retail ranges that inspire loyalty, spark curiosity, and drive growth throughout the year.
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