OMGTea is thrilled to be the first ever Matcha Headline Sponsor in the festival’s history, marking a major milestone for matcha’s growing role within specialty coffee culture.

Founded in 2014 by Katherine Swift, OMGTea has been at the forefront of the UK matcha movement for over a decade, championing authentic Japanese organic matcha rooted in health and wellbeing. This year’s headline sponsorship reflects not only the brand’s leadership in the category, but also the continued evolution of matcha within cafés, hospitality, and consumer culture.

OMGTea is also continuing its support of Latte Art Live, where matcha creativity takes centre stage, and The Lab, where founder Katherine Swift will be sharing her expertise through talks and masterclasses. From intricate latte art to deep dives into matcha’s origins, cultivation, and preparation, OMGTea’s presence across the festival brings education and inspiration in equal measure.

Adding to this landmark year, OMGTea became the first matcha specialist brand in the UK to achieve B Corp certification, a milestone reached in 2025, joining a global community of businesses committed to high standards of social and environmental impact.

Festival-goers can also expect exciting activations at the OMGTea stand (Stand HP26), with matcha served in new and creative ways, exclusive collaborations, and a few surprises throughout the weekend.

Whether you’re discovering matcha for the first time or already a devoted fan, OMGTea’s headline sponsorship promises to make matcha an unmissable part of The London Coffee Festival this year.