The machine that introduced millions of consumers to café quality coffee at home

Across homes around the world, millions of mornings begin with coffee. For many, that daily ritual starts with the Barista Express, the espresso machine that helped redefine café quality coffee at home. To celebrate, Sage Appliances® has launched Millions of Mornings, a global campaign documenting the rituals, people and places that have grown around the Barista Express.

First introduced nearly a decade ago, the Barista Express helped redefine the at home coffee category by bringing café quality espresso into the home. By combining an integrated grinder with precise temperature control and manual milk texturing, the machine made it possible to go from whole beans to espresso in under a minute.

Today, the Barista Express remains one of the most recognised and sought after machines in the espresso category.

Con Psarologos, General Manager of Coffee at Sage Appliances, says the campaign celebrates something much bigger than a product.

“When something becomes part of your daily routine, it stops being just a product and becomes an integral part of your life. The Barista Express didn’t just bring café-quality coffee into the home - it helped shape the way people experience coffee every day. Millions of Mornings celebrates the rituals, people and moments that have grown around it.”

Shot across global cities including Sydney, London, Paris, Berlin and New York, the campaign captures real homes and authentic morning routines. From calm early starts to busy family breakfasts, each story reflects a different version of the same ritual - the daily moment of making coffee.

The Millions of Mornings campaign will roll out across Sage’s global social channels, bringing these everyday rituals to audiences around the world.

The campaign film and imagery can be viewed via Sage’s social channels and campaign link here.

The Sage Appliances® Barista Express retails for £629.95 and is available in two colourways; Brushed Stainless Steel and Black Truffle. Available here and leading home appliance retailers nationwide.

Product specs of the Barista Express:

• Integrated conical burr grinder with 16 grind settings
• 54 mm stainless steel portafilter
• Thermocoil heating system delivers 93°C with PID temperature control
• Simple interface with volumetric shot control
• Dosing Funnel™ attachment
• Easy step-by-step 3D interactive setup
• Water Filter Holder and Water Filter
• Razor Dose Trimming Tool
• 1 cup & 2cup Single & Dual Wall Filter Baskets
• Stainless Steel Milk Jug
• Cleaning disc and tablets
• Cleaning brush, tool and Allen Key
• Bean Hopper Capacity - 250 g
• Water Tank Capacity - 2 L
• Manual removable magnetic tamper

Find out more about Sage and the Sage Coffee School taking place at LCF here.