Sproud returns as official alternative milk sponsor of Latte Art Live at LCF25

We’re back!
Sproud is returning to The London Coffee Festival 2025 as the official alternative milk sponsor of Latte Art Live (again).
We’re once again bringing our pea m*lk to the heart of the coffee universe. But this isn’t just about steaming things up, it’s about fueling the artistry, culture, and caffeinated chaos of the coffee world.
Come witness the alt-alt world at Latte Art Live, where Sproud does what Sproud does best: smooth function, bold vision, zero dairy drama.
Why Sproud?
We’re not your average alt-mlk.
We're the alt to the alt. The plot twist in your oat-so-predictable coffee routine.
✔ No or low in sugar
✔ High in protein
✔ Lower climate impact than literally every other plant-based m*lk (yes, we checked)
Learn more at → sproud.uk
Sproud Barista Zero:
None of the sugar, all of the foam.
Our latest product is the barista’s secret weapon, minus the sugar.
- 0 sugar
- Steams like a dream
- Foams like a champ
- Smooth and neutral so your espresso gets to shine
Pour art or sip clean, works equally good.
Come Sip the Hype
Follow the stripes and stop by our stand to taste-test our full range, whether you’re in the mood for an expertly poured flat white or just curious what pea m*lk tastes like straight up (spoiler: it’s good).
Meet the Sproud team, chat sustainability, get deep about FOAM-O, and discover why peas are the true unsung heroes of alt-m*lk.
NEW THIS YEAR:
Introducing the Zero Vision Latte Art Challenge
We're flipping latte art on its head — baristas will pour with zero visual cues and need the audience's help to figure out what they’re creating. It’s chaotic. It’s weird. It’s Sproud.
Good-to-knows
• No or low sugar (certified by Sugarwise, thank you very much)
• Fortified with Vitamin D, B12, Riboflavin & calcium
• No allergens – unless you're allergic to peas, which, hey, fair
Make sure to visit Sproud on Stand HP18 at the festival!