The energy at Latte Art Live is one of the highlights of The London Coffee Festival. It’s where the community gathers to watch baristas push the boundaries of what’s possible with a pitcher and a cup of coffee. As one of the sponsors of the stage this year, WPM is right at the heart of that action - but our focus extends beyond the competition stage.

They believe that the tools used to create world-class latte art shouldn't be reserved for champions alone. Their goal is to take that same level of technical performance and make it accessible for the daily workflow, whether you’re running a specialty cafe or refining your setup at home.

The Philosophy of the PRIMUS

Coffee culture in 2026 is defined by variety. On any given day, you might be switching between a high-volume traditional blend and a nuanced, light-roasted single origin. To do that well, you need equipment that adapts to you, rather than the other way around.

This need for flexibility was the starting point for the PRIMUS. WPM designed it to be a versatile partner for those who take their brewing seriously. By offering precise pressure profiling and exceptional thermal stability, the PRIMUS gives you the control to explore different roast profiles and extraction styles without the steep learning curve usually associated with high-end machines with complex operations.

Engineering the Full Workflow

While many know WPM primarily for their pitchers, they are actually just one step in a much larger ecosystem they've been building. This year, they will be showcasing the full WPM workflow - from high-precision single-dose grinders to specialised espresso tools and the PRIMUS itself. They believe that a great pour is only possible when the steps leading up to it - the grind, the distribution, and the extraction - are just as refined as the art.

Visit WPM on Stand G38

WPM will be at The London Coffee Festival to share what they've been working on. Whether you’re looking to upgrade your professional setup or you’re an enthusiast wanting to see what the PRIMUS can do, WPM would love to show you their gear in person

Come and find the WPM team at Stand G38 with Due Fratelli to test out the PRIMUS, try the latest grinders and see the tools used by champion baristas around the world.