The rise of matcha: Redefining the coffee shop

15 May 2026
The Lab

Hosted by Katherine Swift, Founder of OMGTeas, this panel of leading coffee shops dives into the growing popularity of matcha and its impact on UK coffee culture. Discover why matcha is becoming a staple in cafés, how it aligns with wellness trends and what it means for operators looking to innovate their menus.

Speakers
Katherine Swift
Katherine Swift, Founder and CEO - OMGTea
Rowena Roos
Rowena Roos, Head of Food & Drinks Experience - Oatly
Phoebe Simmonds
Phoebe Simmonds, Marketing Manager - The Flour Pot Bakery & The Milk Shed Coffee Roasters
Brendan Olley
Brendan Olley, Founder - SHED