Standart live interview: Running a coffee business in Ethiopia

16 May 2026
Running a coffee business in Ethiopia means navigating some of the most complex - and rewarding - conditions in the coffee world. In this live Standart interview, Hester and Dawit of Betta Buna open up about the real challenges behind the headlines: from volatile C‑market prices and agronomic pressures to the realities of scaling production in rural landscapes.
Speakers
Will Davies
Will Davies, Staff Writer - Standart
Hester Westerveld Syoum
Hester Westerveld Syoum, Founder & Co-Owner - Bette Buna
Dawit Syoum
Dawit Syoum, Founder & Co-Owner - Bette Buna