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The Cupping Room

Taste the Future of Coffee

Step into The Cupping Room, an exciting new feature for 2027 located in The Green Room, where coffee lovers and industry professionals can discover the stories, origins and techniques behind exceptional coffee.

Hosted by some of the UK's leading roasters, these guided tasting experiences offer a unique opportunity to explore coffee through professionally led cuppings. From origin and processing methods to roasting techniques and flavour profiles, each session takes you deeper into the world of specialty coffee.

Whether you're a seasoned industry expert, an aspiring coffee professional or simply passionate about great coffee, The Cupping Room is your chance to refine your palate, discover new favourites and meet the people shaping the future of coffee.

Man doing cupping

What to expect

Each 45-minute session is hosted by a participating roaster and features a curated flight of coffees designed to showcase their expertise, sourcing philosophy and approach to roasting.

You'll have the opportunity to:

  • Taste multiple coffees side-by-side using professional cupping techniques
  • Learn about coffee origins, varieties and processing methods
  • Explore how roasting influences flavour and character
  • Ask questions directly to leading roasters
  • Develop your sensory skills and coffee knowledge

The Cupping Room is a ticketed experience with limited spaces available for each session.

Trade visitors can attend sessions free of charge on Thursday and Friday but must reserve a place in advance as capacity is limited.

Consumers can purchase tickets for £10 per session or choose a multi-session pass to experience even more of the programme.

From discovering emerging coffee origins and experimental processing methods to tasting award-winning roasts, The Cupping Room offers one of the most immersive and educational coffee experiences at The London Coffee Festival.

 

Spaces are limited, so sign-up to the mailing list below to get notified when these tickets become available: