20 - 23 April 2023 / The Truman Brewery
9 Experiences with La Marzocco at London Coffee Festival
It’s no secret that you’ll find our sponsor, La Marzocco, all over the festival – but here are some of the top things to do at London Coffee Festival in 2023 with this historic espresso machine brand…

1. Roasters Village
Available all day, every day of the festival, explore the sprawling Roasters Village, where across two floors you’ll be able to sample coffees and speak to a wide variety of coffee roasters from across the UK and further afield. You’ll find each roastery brewing on a Linea Mini, all with something different and exciting to offer.


2. True Artisan Café
The True Artisan Café provides a sensational stage for cafes, coffee shops, bars and other coffee focused businesses to bring their world-class hospitality to London Coffee Festival for one day only. You won’t want to miss this showcase of specialty drinks from a huge variety of coffee pros, here to illustrate why they’re the true artisans in their field.

Throughout the festival, 36 different businesses will take to the True Artisan Café stand for 2 to 3 hours each. That’s 3 businesses 3 times a day, ready to welcome you to the stand and serve up their specialty drink to festival goers. Drinks are pay as you feel, with all proceeds going to the incredible charity Project Waterfall; who provide clean water and sanitation to coffee growing communities. Check out @lamarzoccouk to see who will be brewing and shaking up a storm on the True Artisan Café stand when you plan to visit.


3. The Modbar Stand
Just around the corner from the True Artisan Café – you’ll find the Modbar stand. Modbar is La Marzocco’s under-counter espresso machine, which is designed to allow maximum interaction without barrier to customer interaction and engagement. Here you’ll find 3 different coffee focused businesses per day, brewing espresso-based drinks for you to try utilising the Modbar, exhibiting the spectacular coffees that they have to offer.


4. La Marzocco Home stand
Thinking of upgrading your home coffee set-up? Head on up to the top floor of The Old Truman Brewery to meet the La Marzocco home team, who will be delighted to show you their range of home machines. From the Linea Mini to the GS3, and their newest addition to the home fleet; the Linea Micra, come and try your hand at home espresso making, and even learn a trick or two from the experts.

Throughout the festival, La Marzocco will be joined by teams from Well Grounded, Coffea Arabica and Boss & Brew Academy to share their knowledge and expertise on all things espresso at home. Pop by to say hello and speak to our teams about how to elevate your home espresso game.


5. Meet the Linea Micra at Smirnoff Masterclasses
Fancy yourself as an espresso cocktail champion? Smirnoff Masterclasses will be utilising La Marzocco’s newest home machine: the Linea Micra. Get to know the Linea Micra in these fun cocktail masterclasses and get the lowdown on how to create the perfect espresso martini.


6. Latte Art Live Stage
Want to brush up on your Latte Art skills? Wish you knew how the experts consistently create such beauty in the cup? Join the audience over at the Latte Art Live stage to watch the professionals work their magic with espresso and milk using the Modbar set-up.

Fancy a go and want to put your latte art skills to the test? Check the schedule for interactive sessions, such as La Marzocco introducing us to the Wally Milk – their automatic milk steaming machine.


7. La Marzocco @ The Lab
Join La Marzocco at The Lab to hear talks curated by their team on topics such as careers in the coffee industry and coffee at home with the La Marzocco home team.


8. VIP bar
Do you have a VIP ticket? You’re in for a treat! Enjoy the exclusive VIP bar on the top floor, where you can take a step back from the buzz of the festival to take a seat, relax and enjoy coffee brewed by some fantastic roastery teams each day on the VIP bar.


9. Dusk til Dawn Baristas VS Bartenders challenge Friday Night Throwdown in partnership with Beyond the Bean – Dusk til Dawn Baristas VS Bartenders challenge
How’s your Friday night looking? Come and join us for an evening of excitement! Head on over to Juju’s bar and stage (just across the courtyard from The Old Truman Brewery) to continue the fun after London Coffee Festival and join us in cheering on the contestants at the Dusk til Dawn Barista VS Bartender Challenge!

In partnership with Beyond the Bean, La Marzocco present a twist on their usual Friday night latte art throwdown, in which teams made up of one barista and one bartender battle through a series of fun and challenging rounds to get to the finale, where they’ll go head to head for first and second place.

Want to be a part of this challenge? Click to register your interest!


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Proudly sponsored by
La Cimbali
La Marzocco
Danish Bakery
And Union
Decent Packaging UK
Victoria Arduino
Coffee Masters' Sponsors
Pact Coffee
Cocktail Masterclass sponsored by
La Marzocco
Pact Coffee
Mr Black
Bristol Syrup Company
Latte Art Live Sponsors
Lavazza Foundation
Sustainable Coffee Flight Sponsors
La Marzocco
Project Waterfall
Farm Africa
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