23 - 26 September 2021 |The Truman Brewery
  • The True Artisan Café

a stage for roasters & cafes


Celebrating independent coffee visionaries, La Marzocco’s rotating coffee shop brings together local coffee communities and allows them to share innovative ideas whilst creating drinks exclusively for visitors of LCF. 


A firm festival favourite, the True Artisan Café is always one of the busiest zones in the building.

The True Artisan Café is an original “pop-up” rotating coffee shop concept that La Marzocco created to celebrate the visionaries and pioneers in the independent coffee community. The format made its debut at London Coffee Festival 2012, taking home an award for “Key Feature” and one for “Best Stand Design”.

It has since been a firm festival highlight, guaranteeing guests a festival worthy environment, in one of the busiest zones of the Old Truman Brewery.

As in previous years, the signature drink can be anything and include anything. The only rule – they must contain Espresso. Unusual ingredients are encouraged!

Drinks aren’t charged but donations to the events official charity of choice, Project Waterfall, are actively encouraged.


The True Artisan Café aims to provide independent coffee shops with the opportunity to showcase their brand, and to engage and educate the general public about their work and skills. The True Artisan Café is a creative platform to introduce new ideas whilst cultivating community.

Last year, over 30,000 guests had the opportunity to experience La Marzocco’s latest invention, the KB90, which was the perfect machine for this busy and bustling zone of the London Coffee Festival. Such a perfect fit, that it’s being brought back for 2020!


The full 2020 True Artisan Café lineup will be announced very soon...

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